THE MIND OF THE SALESMAN

CHAPTER II THE MIND OF THE SALESMAN In the Psychology of Salesmanship there are two important elements, viz: (1) The Mind of the Salesman; and (2) the Mind of the Buyer. The proposition, or the goods to be sold, constitute the connecting link between the two Minds, or the common point upon which the two … Continue reading →

PSYCHOLOGY IN BUSINESS

CHAPTER I PSYCHOLOGY IN BUSINESS Until the last few years the mere mention of the word “psychology” in connection with business was apt to be greeted with a shrug of the shoulders, a significant raising of the eyebrows—and a change of the subject. Psychology was a subject that savored of the class room, or else … Continue reading →